Eccellenze del Sud is a concept that gradually came to life as part of the ambitious Terronian Project, a socio-cultural initiative that sought to highlight the best of the South of Italy by promoting excellence in every field.

The Terronian Project began in 2011 as the brainchild of the Neapolitan singer-songwriter Shara (Sarah Ancarola) to relaunch the southern regions. She found strong support in the master pizza maker Salvatore Di Matteo and together they founded the Terronian association.

Eccellenze del Sud initially began as an award, a symbol recognising notable people who have brought pride to the South as well as the unsung heroes working every day to develop and improve their local regions. In a few short years Eccellenze del Sud has become a brand that unites high-quality businesses and enjoys prestigious collaborations in its own right.